New Fans. New Revenue.
Get in touch for a live product demo.
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For teams and venues with a season ticket waitlist, high demand often creates a hidden problem: there’s no flexible product for eager fans who aren’t ready for a full-season commitment. Those fans — and their spending potential — typically sit on the sidelines, waiting for years, generating zero revenue.
MSG saw an untapped opportunity to change that. By introducing a flexible, scalable product, they could turn waitlisted prospects into active buyers, drive incremental yield, and deepen fan engagement without disrupting the core season ticket base.
Flex Plans were built to solve for:
- Unlocking new revenue streams – Monetizing fans who would otherwise wait years without purchasing.
- Optimizing inventory – Selling lower-demand games early while boosting premium game sell-through and pricing power.
- Creating upgrade pathways – Nurtures a base of engaged buyers ready to convert into full memberships.
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MSG’s Flex Plan reimagined the waitlist as an immediate, flexible way to get in the game.
Fans secure their place on the waitlist with an upfront deposit, gain control over when and how they attend, and still enjoy exclusive perks typically reserved for members.
Key elements included:
- Upfront commitment tiers – Fans deposit $2,500, $5,000, or $10,000, unlocking no-fee purchases and tiered discounts up to 10% off individual ticket rates. Any credit deposited into the Flex Plan does not carry over to next season – MSG Flex Plan users redeemed 99% of their credit overall.
- True flexibility – Fans choose games as the season unfolds without locking in dates upfront.
- Self-serve convenience – A user-friendly portal with interactive 3D seat views, transparent pricing, and simple checkout keeps fans in control while reps focus on high-value selling.
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Get in touch for a live product demo.
