Winnipeg jets 4/6/8 Bundle

“We were extremely pleased with Attend’s execution of our 4, 6, or 8 Game Pack program. Their team delivered a flexible solution that empowered fans to build custom bundles and take advantage of integrated payment plans—driving purchases beyond the 4-game minimum.”

Linzy Jones, Vice President, Ticket Operations & Consumer Sales

Overview

The Winnipeg Jets 4/6/8 Ticket Bundle is designed to give fans flexible access to multiple games during the season, offering packages of either 4, 6, or 8 tickets. These bundles provide an affordable entry point for fans looking to attend select games, while also serving as a strategic entry-level product to build long-term customer relationships. Seamlessly surface upsell opportunities during the checkout process, encouraging fans to increase their bundle size with clear benefits and pricing transparency.

- Reduce manual touchpoints, freeing up internal sales resources to focus on high-value engagement.

- Improve conversion rates by providing fans with a frictionless, self-serve path to enhance their package.

- Capture incremental revenue by proactively guiding fans toward larger commitments at the point of purchase, where intent is highest.

Product Features

- Clear, progressive discounts as users select larger bundles

- Reactive tiering system guides users through the upsell journey

- Upsell incentives and additional discounts displayed at key steps

- Beautiful, interactive 3D mobile enabled seat views

- Transparent seat details: section, row, seat number, and aisle tags

- Automatic seat selection prioritizes similar seats to initial choice
without the need for ticket operations to pre-allocate specific inventory for the program

- Fans view full seat locations and pricing breakdown at checkout

Checkout & Payment

- Clear, progressive discounts as users select larger bundles

- Reactive tiering system guides users through the upsell journey

- Upsell incentives and additional discounts displayed at key steps

- Beautiful, interactive 3D mobile enabled seat views

- Transparent seat details: section, row, seat number, and aisle tags

- Automatic seat selection prioritizes similar seats to initial choice
without the need for ticket operations to pre-allocate specific inventory for the program

- Fans view full seat locations and pricing breakdown at checkout

Product Marketing

- User traffic spikes correlate directly with team-driven outbound marketing efforts, as seen in the corresponding graphic — reinforcing the impact of targeted campaigns on engagement.

- An email with a clear call-to-action (CTA), sent on 8/19, linked directly to the product page, driving the highest period of user activity and site visits.

- A strong volume of unique users engaged with the program, reflecting the effectiveness of the team’s marketing strategy in generating awareness and interest.

- Users spent meaningful time exploring the available game options within each tier, indicating genuine consideration and interest in the ticket bundle offerings.

- Marketing activation and direct links to the product page proved highly effective in converting interest into exploration, highlighting the value of integrated campaign strategies.

3,033
Seats Sold
3.21%
Conversion Rate
54%
Users on Mobile

New Fans. New Revenue.

Get in touch for a live product demo.