CASE STUDY: FLEX

Putting Fans in Control With the Jets Passport

The Winnipeg Jets are running their Jets Passport program for the second season - giving fans more control over how they attend games throughout the season.
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Passport holders can choose their games, seats, and ticket quantities while saving up to 20% compared with buying individual tickets.

RESULTS FROM 2025
$430
Average Cost per Order
73%
Purchases Above Base Credit Tier
3.2%
Incremental Credit Added
THE PROGRAM

Built Around Flexibility

Four Passport levels allow fans to select the investment, seating access and benefits that fit their needs.

Options range from upper-bowl access to centre-ice and premium seating, with benefits including playoff presale access, Jets Gear discounts of up to 15%, dedicated account support and exclusive club access.

Constant Utilization Throughout the Season

Fans can select games over time instead of choosing their entire schedule upfront. Through the Passport portal, they can browse available matchups, select seats and monitor their remaining balance.

Passport holders can also reload their balance at any time, giving them the flexibility to attend more games as the season unfolds.

UP TO 20%
Savings Compared With Buying Individual Tickets