As a Sales Director, you'll be responsible for helping drive new-logo revenue for Attend. You'll open doors with teams, venues, and rights holders across NFL, MLS, NBA, NHL, NCAA, and beyond, into adjacent entertainment and live-events verticals, then structure the enterprise-level deals that turn those conversations into long-term partnerships.
This is a hunter role for a seller who already has the relationships and hungry to drive positive change into the industry. You've sold into sports and entertainment (ideally from the vendor or agency side), you know how to get to the right people, and you're energized by a small, fast-moving company where your results are visible and your input shapes how we sell. As one of our first dedicated sellers, you'll help build the playbook, with a path to grow into leadership as the team scales.
New Logo Pipeline & Growth
- Own a quota and build a new-logo pipeline across professional sports, collegiate, and adjacent live-entertainment venues
- Leverage your existing network to open doors quickly, then build the outreach cadence that keeps pipeline full beyond your own relationships
- Research, prioritize, and plan target accounts, identifying the right stakeholders and the right entry point at each organization
- Represent Attend at industry events, league meetings, and executive-level conversations
Deal Structuring & Closing
- Run full-cycle enterprise sales, from first conversation through proposal, negotiation, and close
- Structure and negotiate partnership and licensing agreements
- Navigate front offices, procurement, and multi-stakeholder buying committees to get deals done
- Hand off closed deals cleanly to Client Strategy & Growth so new partners get off to a strong start
Go-to-Market Collaboration
- Partner closely with Client Strategy & Growth, Marketing, and Product to translate market feedback into a sharper pitch and roadmap
- Contribute to Attend's sales process, playbook, and messaging as one of the founding members of the sales team
- Maintain accurate pipeline and forecasting in our CRM and share market learnings with leadership
- Travel is expected to be 50%
Your First 12 Months
Candidates tell us they want to know what winning looks like. Here is what we'll expect.
- First 90 days: Learn the platform, our value proposition, and our existing client base, map your network against our target account list, and launch outreach that produces qualified first meetings
- By month 6: Active pipeline across multiple leagues, with enterprise opportunities in late stage and your first deals in negotiation
- By month 12: New logos closed, performance at or near full quota, and a repeatable outbound motion producing qualified pipeline
Compensation will be determined based on factors such as experience, skills, qualifications, and geographic location.
At Attend, we're building something in a category that is still being defined, and we want our team members to share in that journey. In addition to competitive compensation, we offer:
- Medical, dental, and vision coverage
- Company 401(k)
- Flexible PTO
Attend is a thriving and growing small business. Customers and teammates come first. The company already has strong existing relationships across the 5-major US sports leagues, collegiate, and beyond, real product-market fit, and a clear mandate to expand into new leagues. Your network and your deal-making will directly shape which markets we win next, and as we grow, so will your opportunity.
If you're ready to help build the sales engine for a company redefining how sports organizations convert fans into revenue, we'd love to hear from you.
Attend is an equal opportunity employer.
.png)
