The VP, Business Development will lead revenue growth for Attend and build the sales organization that sustains it. You'll open doors with teams, venues, and rights holders across NFL, MLS, NBA, NHL, NCAA, and beyond, into adjacent entertainment and live-events verticals, then structure the enterprise-level deals that turn those conversations into long-term partnerships.
This is a player-builder role. Success requires someone equally comfortable working a target account personally and setting the long-term direction for how Attend sells: the process, the playbook, and the team. The ideal candidate already has the relationships, has sold into sports and entertainment (ideally from the vendor or agency side), and is energized by building something that does not yet fully exist.
New Logo Pipeline & Growth
- Build and run a new-logo pipeline across professional sports, collegiate, and adjacent live-entertainment venues
- Leverage your existing network to open doors quickly, then create the outreach cadence that scales beyond your own relationships
- Identify, prioritize, and sequence target accounts and verticals as we expand into new leagues
- Represent Attend at industry events, league meetings, and executive-level conversations
Deal Structuring & Partnerships
- Structure and negotiate enterprise-level partnership and licensing agreements
- Navigate front offices, procurement, and multi-stakeholder buying committees to get deals done
- Develop channel and partner relationships that create warm paths into new markets
Build the Sales Organization
- Lay the groundwork for Attend's sales function: process, playbook, qualification criteria, pipeline governance, and tooling
- Recruit, hire, and lead the sales team as it grows, including setting the profile and sequence of the next hires
- Set quotas, KPIs, and operating rhythms that create accountability and repeatable results
- Initially carry significant quota and pipeline yourself while building the foundation for future growth
Go-to-Market Strategy
- Partner closely with Client Strategy & Growth, Marketing, and Product to translate market feedback into a sharper pitch and roadmap
- Help shape Attend's go-to-market approach, pricing and packaging conversations, and competitive positioning
- Report on pipeline health, forecast, and market learnings to executive leadership and the Board
- Travel is expected to be 50%
Your First 12 Months
Candidates tell us they want to know what winning looks like. Here is what we'll expect.
- First 90 days: Learn the platform, our value proposition, and our existing client base, map your network against our target account list, and stand up a first-version sales process and pipeline
- By month 6: Active pipeline across multiple leagues with enterprise opportunities in late stage, a documented playbook, and a defined plan and profile for your first hires
- By month 12: A repeatable outbound motion producing qualified pipeline is functioning, and the first members of the sales team hired and ramping
Compensation will be determined based on factors such as experience, skills, qualifications, and geographic location.
At Attend, we're building something in a category that is still being defined, and we want our team members to share in that journey. In addition to competitive compensation, we offer:
- Medical, dental, and vision coverage
Attend is a thriving and growing small business. Customers and teammates come first. The company already has strong existing relationships across the 5-major US sports leagues, collegiate, and beyond, real product-market fit, and a clear mandate to expand into new leagues. Your network and your deal-making will directly shape which markets we win next, and you'll build and lead the sales team around you as we scale.
If you're ready to build the sales engine for a company redefining how sports organizations convert fans into revenue, we'd love to hear from you.
Attend is an equal opportunity employer.
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