Attend Hires First Chief Strategy Officer

We have hired Adam Grow as our first Chief Strategy Officer, a newly created role that reflects how our business continues to evolve. We founded the company nine years ago as Season Share and rebranded to Attend in 2024 to better represent the broader role we play across ticketing, data, and fan growth. Adam’s addition is a continuation of that progression.

As our CEO Aaron Holland said, “Our focus is on becoming the next evolution of targeted fan data conversion at scale, helping teams engage and convert fans on a true one to one basis.” Formalizing the chief strategy officer role reinforces that direction and sharpens how we approach product, partnerships, and long term growth.

Adam joins us after nearly a decade at industry leading Fan & Partner Intelligence platform KORE, where he rose to Chief Operating Officer in 2019 and helped scale the business through its acquisition by Two Circles in late 2024. He most recently served as Executive Vice President at Two Circles. His strategic and operational experience will play a crucial role in driving Attend’s continued growth and long-term scale.

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About Attend: Attend is a customizable ticketing technology platform that helps sports teams, entertainment organizations, and world-class venues make the thrill of live entertainment more accessible to the next generation of fans. Attend’s suite of student, last-minute, seat upgrade, subscription, flex plan, credit-based premium and suite solutions drive younger audiences to venues, boosting both revenue and attendance. Attend has delivered over $200M in ticket inventory for the biggest venues in North America, including multiple MLB, NFL, NHL, NBA, MLS, and NCAA teams.