No Empty Seats in the Swamp

Nothing moves like a campus on gameday. Streets fill, colors flood, and every step leads to the stadium. We’re proud to partner with the University of Florida on a new, game-changing program that ensures one of the most iconic venues in college football stays filled with orange and blue.

UF’s new Student Marketplace allows UF students to list and resell individual football tickets from their season ticket package to other verified students while ensuring ticket groups remain intact from week to week. By restricting ticket listings to the student community, the Student Marketplace protects the integrity of the section and makes better use of existing inventory.

This is the first time the University of Florida has had an official, university-approved marketplace for students to securely buy and sell student football tickets. By utilizing the Student Marketplace, students who may not have purchased a student season ticket package can gain access to the student section on gameday with confidence, without having to test the waters of unverified secondary ticketing platforms. 

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The process is simple - students looking to sell their ticket list their ticket on the Marketplace anytime, for the price they choose. Ticket ownership is verified before completing the sale, and the barcodes are delivered on Friday morning. Student ticket buyers have the freedom to create Ticket Groups and will be seated next to other members of their Group that hold a ticket. 

The impact is measurable: fewer empty seats, more students in the stands, and a higher percentage of tickets scanned-in. Sellers recover value on games they can’t attend, buyers gain access to high-demand matchups, and the university maintains control over who sits in the student section.

We look forward to another year of partnership with the University of Florida, continuing to help create the moments Gator students will remember long after they’ve left campus.

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